Over 55 shades. 24-hour staying power. The #1 foundation in the US.*
Wear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear. Oil-free. Controls oil all day. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. 24-hour color true.
Liquid foundation in a wide range of shades that flatters all. Won’t look grey on deeper skintones.
Unifies uneven skintone and covers imperfections-buildable, medium to full coverage foundation.
Feels lightweight and so comfortable, you won’t believe it’s long wear. No touch ups needed.
Our best foundation for long wear, Double Wear is the makeup that keeps up-no matter where your day takes you. Apply once and don’t think twice.
Find your perfect shade: Choose your skin’s intensity level (from light to deep) and undertone (cool, neutral or warm).
HOW TO DETERMINE YOUR UNDERTONE
Undertone is the way your bare skin looks and behaves. Which one sounds most like you?
Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun.
Neutral (N) undertones: Bare skin is more even toned, not too pink or golden.
Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.
*Circana/U.S. Prestige Beauty Total Measured Market, Makeup Product Unit Sales, 12 Months Ending April 2024.
How To Use
Using fingertips, sponge or foundation brush, smooth the liquid foundation over skin. Start at center of face and blending outward.
Add a little more to build it as a full coverage foundation.
PRO TIPS
Shake well, and allow any liquid foundation to dry completely before confirming it’s your perfect shade.
And always test it on your face (not your arm or wrist) for the most accurate results.
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